How have you fallen victim to the affects of hyperreality?

I have fallen victim to the affects of hyperreality mainly through the sports equipment advertisement. For example, "Nike Tiempo Premier SGT Glove - Royal "(Eurosport). I understand ususally afterr the fact that I ahve bought hundred and twenty dollar gloves that these gloves will not make my skills any better than what they were before, but that for some reason does not sink in. I will still purchase these gloves as if I NEED them and as if when I have them in my possession that I will not only become royalty, nbut will also become some sort of premier goalkeeper because of these gloves. Another example would have to be goalkeeping appreal. Another example being, "adidas Goalkeeper Undershirt " (Eurosport). This tells me that my old white tank that i ususally wear is not doing the trick anymore and that now i need to purchase a forty dollar undershirt that i wont get to even show off I just wear it underneath my jersey thats already dry-fit so i wont drench my jersey and the sweat will slow me down from diving for the ball. Knowing myself in a year or two I will fall victim to both of these useless items, but at that moment in time I will feel as if I NEED them to be that much greater of goalkeeper.

http://www.soccer.com/IWCatProductPage.process?Merchant_Id=1&Section_Id=1034&pcount=&Product_Id=273475


http://www.soccer.com/IWCatProductPage.process?Merchant_Id=1&Section_Id=3196&pcount=&Product_Id=277647